We understand the art of storytelling and how it plays a critical role in crafting a successful pitch.
That’s why we’ve honed our skills over the years and would love to share some of our best practices for pitching with you.
First and foremost, know your audience. It’s crucial to understand who you’re speaking to and what they’re looking for in a pitch. This will help you tailor your pitch and make it more appealing to their needs.
When creating your pitch, focus on the story. A great story has a clear structure, with a beginning, middle, and end. It’s crucial to highlight the main character’s journey, and how they evolve throughout the story. The plot should be clear, with twists and turns that keep the audience engaged.
Next, start with a hook. Your pitch should grab the reader’s attention from the get-go. It could be a dramatic scene, a unique setting, or an intriguing character. Whatever it is, make sure it leaves the reader wanting more.
In terms of tone, it’s important to be concise and to the point. Don’t get bogged down in details or backstory. Stick to the most essential elements of the story and let the audience’s imagination fill in the rest.
And speaking of filling in the rest, that’s where “showing, not telling” comes in. Use vivid language and concrete images to bring your story to life. This will help the reader to see what’s happening and make your pitch more engaging.
Emphasize the benefits. When pitching a new project, it’s crucial to highlight what sets it apart from others and why it will be a hit. By focusing on the benefits, you’ll build excitement and interest in your project.
And last but not least, add a touch of humor. A bit of humor can go a long way in making your pitch more memorable and enjoyable to read. Just be sure to keep it appropriate and not overdo it.